How should enterprises prevent counterfeit goods?
Cross selling goods are increasingly being valued because they not only harm the interests of enterprises, but also disrupt the economic order of the market, and even lead to counterfeit products that harm the interests of consumers. This is something that everyone does not want to happen. How should companies respond to this situation? In fact, the key to preventing smuggling lies in prevention. Currently, the most effective way to prevent smuggling is to solve it through an anti smuggling system.
Each product in the anti smuggling system has its own independent anti-counterfeiting code, one for each item. When the product is shipped from the factory, there will be detailed records of the product numbers sent to suppliers in a certain region. First level distributors will also scan and record when selling and delivering goods to second level distributors, and so on. If it is found that the sales region does not match the original record, there is suspicion of smuggling, which is reflected as follows:
1. Shipment logistics tracking management. Logistics tracking and management with distributors, product anti-counterfeiting.
2. After the consumer purchases the goods, scan the QR code of the goods, and the supplier's preset page (usually the official WeChat official account or brand website) can prompt whether the goods are genuine. How many times to scan them.
3. Suppliers can directly obtain user consumption information. The consumer scanned the product QR code and followed the brand's official WeChat account. The brand obtains the geographical location information of consumers, verifies the sales location of products, and can also obtain more information about consumers, which can play a significant role in user analysis.
Whether it is intentional or unintentional smuggling, there will be many adverse effects, and smuggled goods can easily cause consumers to lose trust in the product. Therefore, the most effective method currently is for enterprises to establish their own anti smuggling system, which is not only conducive to regulating distributors, but also helps with anti-counterfeiting and traceability.